Who We Are

With over 58 years of industry experience in the lights and tobacco industry, we have built a reputation in our ability to consistently offer high quality lighter, matches, cigar and tobacco products.

Through our subsidiary Malaysian Match Company, Sincere Match & Tobacco Factory is the sole manufacturer of Cricket Lighters and Flyingman safety matches for Malaysia as well as markets in Asia Pacific.

With our wide range of tobacco products and accessories, we currently operate:


outlets in total


duty free outlets

Manufacturer and Brand Owner

Sole and Exclusive Distributorships

Our Mission

To manufacture and maintain Cricket Nylon Body lighters as the No.1 brand in terms of quality in Asia Pacific.

To maintain and strengthen our strong position as the No.1 distributor for cigars, tobacco, Swedish Snus and tobacco accessories in Malaysia.

Making Our Mark

Our cigar and tobacco products are distributed solely in Malaysia whereas our lighters and matches are distributed in local and overseas markets.

Our physical presence and wide distribution network in these strategic areas has enabled us to efficiently serve our customers and deliver goods within a short timeframe to locations in both Peninsular and East Malaysia.

Get in touch with us

Have enquiries about the products? You can reach out to us here!

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